HotPause Health needed a dynamic, emotionally resonant sizzle reel to differentiate their brand, attract potential partners. All while inspiring connection and action in a landscape saturated with outdated or clinical portrayals of women's midlife health.
Starting with a flexible yet detailed brief, I collaborated closely with the founders. Together, we developed the script and storyboarded the visual narrative. Then, I designed and animated custom motion graphics and did a full video edit. We paired an authentic voiceover from the founder with curated stock footage to strike an emotional chord. I sound edited, motion designed, and stitched the final reel together to create a polished and energizing asset for partnership outreach.
unused concept highlighting the grossly outdated perceptions of menopause with a branded frame to mask stock footage
This health & wellness sizzle reel began with a collaborative scriptwriting process to shape the foundation of the brand story. Working closely with the founders, we developed a voiceover script that blended humor, credibility, energy, and emotional resonance—capturing HotPause Health’s innovative tone while setting the stage for meaningful visual storytelling.
Assortment of frames designed with HPH's bold brand imagery, Designed for a board in the final reel
During scripting, I simultaneously began storyboarding key visuals—mapping each voiceover segment to a clear concept that aligned with HotPause Health’s mission of empowerment, humor, and urgent change. This lean, collaborative approach ensured clarity and creative alignment before motion design and editing began.
Selected stock footage emphasizing edge, empowerment, and urgency for change
Stock footage selection played a vital role in setting the tone of the sizzle reel. Together with the founders, we selected clips that reflected connection and confidence to contrast outdated, clinical depictions of menopause. Every frame was chosen to reinforce the brand’s tone and emotionally connect with midlife women and prospective brand partners.
Transition from the full frame reel into the UX on my clients website
To help viewers understand HotPause Health’s digital platform without needing to click away, I integrated seamless screen recordings into a clean, branded computer frame. These walkthroughs functioned as a UX demo—highlighting key platform features while maintaining visual cohesion. By blending clarity with storytelling, this segment educated users and reinforced the product’s value within the sizzle reel itself.
a few graphic elements animated for the reel, including a manipulated stock image
I designed custom, motion-first graphics in Adobe Photoshop, then animated them in After Effects to enhance key brand messages. Clean transitions, bold typography, and dynamic movement helped amplify energy and impact—supporting the sizzle reel’s mission to drive audience engagement and brand recognition.
a snippet of my premiere pro timeline, used to assemble the final product
I designed custom, motion-first graphics in Adobe Photoshop, then animated them in After Effects to enhance key brand messages. Clean transitions, bold typography, and dynamic movement helped amplify energy and impact—supporting the sizzle reel’s mission to drive audience engagement and brand recognition.
The sizzle reel successfully amplified HotPause Health’s brand presence and awareness while helping to drive new partnership conversations and positioning them as a bold, refreshing, and credible voice in women's health innovation. Check it out below!
"Working with Sweet Sting Studio was an incredible experience, from the Creative Brief to the final product. Victoria's ability to synthesize content and strategically elevate creative direction is remarkable. Our brand was brought to life in a way that truly exceeded our expectations and we cannot wait to work on our next project together."
- Melissa Oliveira
